A sustainable e-commerce mobile app that offer eco-conscious consumers a convenient platform for purchasing ethical products.
"Ethikins" is a digital platform committed to providing a convenient and curated platform for discovering and purchasing affordable sustainable skincare products. We offer a hassle-free shopping experience while empowering consumers to make informed choices for their skin and the planet.
Our products are Ayurvedic-inspired with organic, ethical ingredients. Minimalist sustainable packaging. Transparent info on ingredients and production with personalised skincare tips for you.
Identifying a gap in the market for sustainable e-commerce solutions and outlining the goal of developing a user-centric app that encourages ethical consumption.
The app is designed to empower users to make environmentally conscious choices while promoting sustainability.
Help users find authentic, high-quality, ecofriendly products from local businesses.
Provide clear information about the sustainability practices of products and businesses.
Offer a variety of eco-friendly products at competitive prices
Research Design Considerations
During the design process of the sustainable e-commerce research, several key considerations were taken into account.
Questions were made clear, concise, and jargon-free to ensure clarity and relevance to the survey's objectives. Closed-ended questions were preferred for quantitative analysis.
Our target users are tech-savvy urban professionals aged 25-44 in Indian T1 group.
They are environmentally conscious consumers (users) who values the use of products and seek convenience in shopping for eco-friendly products.
Given their busy lifestyles and high smartphone usage, we're developing a mobile app wireframe to connect them with ethically, locally produced Indian skincare and beauty products.
We performed an in-depth UI/UX competitor analysis.
This process involved identifying key competitors and assessing their user interface and user experience designs.
By examining their strengths, weaknesses, and unique design elements, we gathered valuable insights that inform our design decisions.
Research Design Considerations
The competitor analysis revealed key insights that significantly shaped the product design:
This MVP focuses on delivering a functional and user-friendly app that highlights our brand's commitment to sustainability while providing a smooth shopping experience.
Structuring the app for optimal user experience. Creating intuitive flows based on user research and competitor analysis.
Examining our product through the lens of the user, starting from launching the application to completing the desired action. We outlined the user flow to establish the key process stages.
Based on the requirements and initial input, we started visualising the app structure by creating rough wireframes.
We conducted usability testing on the prototype with the project team and consumers.
The objective was to gather qualitative insights on the ease of use and the feature's impact on improving users' work efficiency. The design received positive feedback.
The primary focus areas included user flows, key task processes, and information architecture. Our goal was to observe how users navigate to the product screen and assess whether they could place orders quickly and effortlessly.
Heat map testing helps us visualize and analyze where users focus, click, scroll, and interact on this e-commerce mobile app.
We understand which elements capture users' attention.
Analyzing user navigation patterns and evaluating whether users follow the intended flow.
Identifying the problem areas and detecting elements that users mistakenly perceive as clickable.
Enhancing the conversion rates by refining critical call-to-action position.
Tree testing makes it easier for consumers to find specific product categories without frustration.
Styleguides & brand aesthetic
I have finalized the color palette, fonts, icons, input fields, and other design elements in alignment with the "Ethikins" brand
High Fidelity Prototype
I crafted a prototype to deliver a seamless new mobile experience, featuring an intuitive product ordering flow, personalized profiles, smart filtering, and real-time payment status updates.
Next steps
Implement advanced AI driven personalization for consumer engagement.
Conduct A/B testing to optimize new features.
Perform regular usability testing to ensure platform efficiency and user satisfaction.
Develop the Minimum Viable Beta (MVB) version for further testing and feedback.
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